ART19 is Live!
This was originally a reblog of a Tumblr post made by my employer, ART19.
This is what I've been working on for the past year, and I'm happy to say that we're finally officially launched!
We are pleased to announce that ART19 and our WarpFeed technology for podcasting are now in beta. We've been up and running quietly for a month and we're now adding shows and networks at a steady clip.
WarpFeed is our dynamic ad insertion technology. By injecting ads and live reads on download, it enables back catalog advertising, which accounts for more than 50 percent of listening on some shows. It also makes it possible to target listeners with specific ads or promos based on time, location, and other demographics.
WarpFeed technology instantly increases available inventory for podcasts. Some shows migrating to ART19 are doubling the downloads they can sell against, overnight. WarpFeed also means the industry can start selling regional and international advertising. It's a big step in the evolution of podcasting.
ART19's content management system shines in other ways too. It supports streaming, as well as RSS. It has amazing measurement and reporting. Great social integration. Cool new discovery features, like credits. It also has tools for networks, ad reps, and agencies.
Sound interesting? Come say hello. We'd love to give you a tour.